Pilot Pen celebrates 100 years with popstar Mika

2018年日本书写工具品牌百乐迎来了100周年庆,为了纪念这特殊的日子,百乐联合伦敦流行乐歌手Mika推出限量版产品,Mika对3款百乐的畅销书写工具进行了再设计。该款产品于2018年1月正式发售,且仅在2018年有售。
This New Year marks the 100th anniversary for Japanese writing instrument brand, Pilot Pen. To celebrate the milestone, Pilot and popstar Mika have decided to join together to celebrate in a suitably creative, colourful, and fun way.
 
Pilot asked Mika to redesign three of its best-selling ranges, to create a collectable “Pilot by Mika” range of limited edition pens. The Limited Edition pens are available now and consist of a mixture of colourful, weird, playful barrel designs, inspired from pop culture themes, Pilots’ maritime origins (founders were sailors), and candy stores.
 
The Pilot V5, G2, FriXion Ball and FriXion Clicker are all available as Limited Edition Mika editions in loose, blistercarded and counter display formats.
 
The Mika editions are launched by The Pilot Pen Company (UK) Ltd in January in the UK and will be available only during 2018.
 
From: CHANNEL INFO, ENGLAND
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