New Strategy Drives Sales for Moleskine

意大利笔记本品牌Moleskine 2017财报显示,在新领导团队的管理下,新品牌扩张战略的引导下,2017年销售增长,全年销售额为1.554亿欧元,较2016年上涨了8.5%。

Moleskine’s FY2017 results showed the impact of its strategic expansion after just over a year under new management. Moleskine reported full-year sales of €155.4 million, an increase of 8.5% in constant currency from the prior year.
The group chalked growth across all of its products, regions and channels, with the exception of e-commerce which was down 3.7% as it migrated to a new platform. The biggest regional improvement was seen in its EMEA business where sales grew 13.9% in constant currency.  Moleskine had also increased the number of stores from 79 to 87 by the end of 2017, driving retail sales growth ahead of other sales channels at 16.6%. Meanwhile, its B2B expansion continued apace, as it focused on key markets and large deals including cross-country contracts and full-service projects.
Overall, operating profit fell 25% to €25.2 million, as margins were impacted by the restructuring changes and investment during the period. Moleskine now expects double-digit growth for both sales and adjusted pre-tax profit in the coming quarters.
From: Office Products International
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